A new survey indicates that a significant portion of investors aged 24 to 45 are shifting their focus to Bitcoin, seeing it as a potential for “exponential upside” compared to traditional gold investments. Conducted by the financial advisory firm deVere Group, this study engaged 730 Gen Z and Millennial investors, revealing that 73% expressed a preference for Bitcoin over gold.
According to Nigel Green, CEO of deVere, Bitcoin and gold should not be viewed as direct competitors; rather, they are “radically different assets” designed to address distinct financial needs. “Gold represents stability. Bitcoin signifies growth. To effectively build and safeguard wealth over time, one should aim to hold both assets,” Green stated.
This survey supports a trend highlighted in various studies, suggesting a notable shift towards Bitcoin’s status as a preferred safe-haven asset. For instance, CryptoQuant, an on-chain analytics firm, reported in January that over 60% of cryptocurrency investors are between the ages of 25 and 44.
Green remarked on the increasing enthusiasm for Bitcoin among younger investors, who view it as a form of “digital gold” that is borderless and accessible, reflecting their vision of the future. “The momentum behind Bitcoin among younger investors is undeniable,” he noted.
Bitcoin Enthusiasm is Growing
The survey indicates that younger investors consider Bitcoin a “cornerstone of modern portfolios,” drawn to its transparency, portability, and the potential for substantial growth. Additionally, many respondents cited Bitcoin’s operation outside of traditional banking structures as a significant advantage.
“This generation is justified in questioning outdated financial models. However, the concept of diversification remains timeless,” Green emphasized.
Recently, Hunter Horsley, CEO of Bitwise Asset Management, took to X (formerly Twitter) to compare Bitcoin more favorably with U.S. Treasuries than with gold. “I don’t think Bitcoin’s competition is going to end up being gold,” he commented. “Rather, I think Bitcoin’s competition will ultimately be U.S. Treasuries and bonds from other governments.”
I don’t think Bitcoin’s competition is going to end up being gold.
They’re both apolitical stores of value. Gold lower vol, Bitcoin higher vol. Investors seeking apolitical SOVs will like both.
Rather, I think Bitcoin’s competition is going to end up being U.S. Treasuries and…
— Hunter Horsley (@HHorsley) June 20, 2025
Gold, Bitcoin Together Offer Balance
Nigel Green asserted that incorporating uncorrelated assets into investment portfolios is crucial for creating resilience against market fluctuations. “Gold and Bitcoin together provide that needed balance,” he remarked.
Furthermore, he highlighted Bitcoin’s increasing acceptance and legitimacy in the market, particularly due to the introduction of spot ETFs and greater corporate adoption. “We are experiencing a rare convergence,” Green noted. “The old guard is steadfast in their preference for gold, while a new wave is moving rapidly toward Bitcoin. Both movements are fueled by a shared concern: the erosion of purchasing power. This should serve as a significant wake-up call.”
The post 73% of Youngsters Favour Bitcoin for Long-Term Investment Over Gold: Study appeared first on Finance Newso.
