Japan’s prominent e-commerce platform Mercari has unveiled the addition of XRP trading capabilities within its Mercoin crypto exchange application.
According to a press release from Mercari, users can utilize their account balances from Mercari (Merpay) or Mercari points to acquire XRP. The platform also supports direct bank transfer options for transactions.
Mercari Expands into XRP Trading
This new feature arrives nearly a year after Mercari incorporated Ethereum (ETH) trading into its crypto offerings. Previously, the platform introduced Bitcoin (BTC) trading services in March 2023.
In a report from December, Mercari indicated that more than 3 million users had engaged with its crypto trading options, marking a significant milestone for the company. They also noted a surge in crypto wallet registrations, claiming to have witnessed the highest influx of new accounts in Japan’s domestic crypto exchange sector.
On April 24, the firm began allowing users to deposit a minimum of 1 yen (approximately $0.007) to open a wallet for XRP transactions. Notably, around 90% of Mercoin users identified as first-time investors in cryptocurrency.
Additionally, Mercari hinted at upcoming events centered around XRP. The company mentioned, “In the future, we plan to consider a range of XRP-related events and campaigns. We will work to make XRP a more familiar cryptocurrency in Japan.”
XRP prices have shown dynamic movements over the past month, as reported by CoinMarketCap.
Mercoin’s Upcoming Promotions
Last July, Mercoin initiated an “invitation campaign” aimed at boosting its Bitcoin trading services. This four-week program encouraged users to invite friends and family members to join the platform.
Participants were incentivized with rewards of 200 yen worth of Bitcoin for both the inviter and the invitee, with no cap on the number of referrals one could make.
In another development, the Japanese gaming company Gumi recently disclosed a plan to conduct a $106,000 Bitcoin giveaway for its newest shareholders. This initiative reflects a growing trend among publicly listed firms in Japan that are leveraging their finances to invest in BTC and altcoins this year.
As Mercari continues to innovate, the company claims to have more than 23 million active users each month in Japan. Recently, it also announced intentions to venture into the mobile telecommunications industry.
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