The Trump Organization is set to embrace cryptocurrency as a new payment option for property transactions at its $1 billion luxury tower in Dubai. This move marks a significant step in its integration of digital assets within the thriving real estate sector of the Gulf region.
In a recent conversation with The National, Eric Trump, the son of former President Donald Trump, praised Dubai as a premier destination for global investment.
“It’s become a safe haven for so many people,” he stated, underscoring the city’s attractiveness to investors from across Europe, Asia, and Africa. “Dubai has really become the epicentre.”
Trump Expands Dubai Footprint with New Luxury Tower
The recently unveiled Trump International Hotel and Tower in Dubai represents the latest collaboration between the Trump family and UAE-based Damac Properties.
This ambitious project is set to include a branded hotel, upscale residences, a private clubhouse, and boasts what is claimed to be the world’s tallest swimming pool. The completion of the tower is anticipated within five years.
Starting prices for the residential units are around $1 million, with options for three- and four-bedroom apartments. The penthouses are projected to command a price of $20.4 million each. While the pricing aligns with the ultra-luxury market segment, the introduction of a crypto payment option is expected to entice digital asset investors.
The @trump team, in collaboration with @dar_global proudly introduce — Trump International Hotel & Tower, Dubai.
Rising 80 stories above Sheikh Zayed Road, this landmark blends world-class hospitality, ultra-luxury residences, and The Trump, an exclusive members-only club.… pic.twitter.com/9xUMirvZ72
— The Trump Organization (@Trump) April 29, 2025
In recent times, Dubai has positioned itself as a hub for cryptocurrency, actively seeking to attract crypto businesses and investors.
However, the city’s property market has not been without its controversies. Investigative reports, including a notable leak of property records in 2023, have brought to light concerns regarding Dubai’s role in facilitating money laundering and harboring funds from sanctioned individuals as well as criminal enterprises.
Moreover, the Organized Crime and Corruption Reporting Project (OCCRP) has established connections between Dubai’s real estate sector and various criminal activities, including drug trafficking.
The development of the Dubai tower adds another chapter to the Trump family’s expanding involvement in the cryptocurrency arena.
From an initial launch of Trump-branded NFTs, the family has developed a diverse portfolio encompassing meme coins, stablecoins, and DeFi ventures, alongside strategic partnerships within the crypto space.
The Trump Media & Technology Group (TMTG) has also expressed interest in integrating digital wallets into its Truth Social platform.
Eric Trump has been increasingly engaged in the cryptocurrency domain, recently taking on an advisory position at the Japanese firm Metaplanet and participating in industry events like Token2049 in Dubai, where he is slated to speak with entrepreneur Justin Sun later this week.
Trump’s Truth+ Considers Adding Crypto Wallet and Token
As reported, the Trump Media & Technology Group is evaluating the possibility of launching a utility token along with a digital wallet to enhance its streaming platform, Truth+.
This potential initiative was disclosed in a letter to shareholders by CEO Devin Nunes on Tuesday, prior to the company’s annual shareholder meeting.
Nunes indicated that the proposed utility token would serve as part of a rewards program and could initially function as a payment method for Truth+ subscriptions.
He further mentioned that over time, the token could expand its use across various services within the broader Truth ecosystem.
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