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Skechers Sold: Footwear Icon Acquired by 3G Capital

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Skechers, a prominent footwear manufacturer, has reached an agreement for acquisition by private equity firm 3G Capital at a price of $63 per share. This deal marks the end of Skechers’ nearly thirty-year history as a publicly traded entity, as announced by the retailer on Monday.

The agreed purchase price offers a 30% premium over Skechers’ current market valuation, aligning with trends observed in similar acquisition scenarios. Following the announcement, the company’s shares climbed more than 25% in response.

Robert Greenberg, CEO of Skechers, expressed optimism about the future, stating, “With a proven track record, Skechers is entering its next chapter in partnership with the global investment firm 3G Capital.” In a statement, he highlighted the firm’s history of propelling successful global consumer businesses, suggesting that this alliance will bolster Skechers’ team in addressing consumer and customer needs while promoting long-term growth for the company.

This acquisition occurs amid challenging circumstances for the retail sector, particularly for footwear companies that rely heavily on discretionary consumer spending and international supply chains now affected by trade tensions. The ongoing trade dispute initiated by President Donald Trump has raised concerns in this industry.

Recently, Skechers joined a letter from the Footwear Distributors and Retailers of America, requesting exemptions from the tariffs imposed by the Trump administration. Additionally, the company had to retract its full-year guidance for 2025, citing “macroeconomic uncertainty stemming from global trade policies,” as it prepares for potential declines in consumer spending that could significantly impact the footwear and apparel markets.

While Skechers refrained from disclosing the specific proportion of its supply chain linked to China—currently facing tariffs as high as 145%—they noted that roughly two-thirds of their business is generated outside the U.S., which may mitigate the effect of such tariffs.

A source familiar with the acquisition indicated that the trade environment was not a catalyst for this deal, emphasizing that 3G Capital’s interest in Skechers had existed for several years. Although the tariff situation introduces short-term uncertainties, 3G Capital reportedly views the long-term prospects for Skechers as promising and believes the company is well-positioned for future growth.

Skechers stands as the world’s third-largest footwear company, trailing only industry giants Nike and Adidas. Following the acquisition, Greenberg will retain his role as CEO, continuing to implement the company’s strategic vision.

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