DDC Enterprise, a Chinese consumer firm, has announced a strategic plan to accumulate Bitcoin, capitalizing on its strong financial results in 2024.
The company’s immediate goal involves purchasing 100 BTC, with plans to amass a total of 500 BTC within the next six months and 5,000 BTC over a three-year period.
DDC Enterprise Establishes Dedicated BTC Treasury Team
In alignment with its Bitcoin accumulation strategy, DDC Enterprise will assemble a specialized BTC treasury management team, complemented by a crypto-focused advisory board to oversee operations. According to a recent press release, the team will ensure a “disciplined and risk-aware accumulation” of Bitcoin assets.
CEO Norma Chu expressed her enthusiasm in a letter to shareholders, stating, “I am exceptionally enthusiastic to announce DDC’s Bitcoin Accumulation Strategy, a cornerstone of our long-term value creation plan.” She emphasized the initiative as a testament to the company’s confidence in the transformative capabilities of blockchain technology and its innovative approach to corporate finance.
Chu also cited Bitcoin’s advantages as a store of value and a safeguard against economic volatility, asserting that the new strategy aims to bolster shareholder returns.
“Our team’s relentless focus on operational efficiency and strategic reinvestment has positioned DDC as a leaner, more agile organization, ready to capitalize on emerging opportunities,” she remarked.
JUST IN: Chinese public company DDC Enterprise to adopt a Strategic #Bitcoin Reserve, plans to buy 5,000 BTC. pic.twitter.com/wZ9278EZTc
— Bitcoin Magazine (@BitcoinMagazine) May 15, 2025
Company Highlights Significant Growth and Milestones in 2024
Alongside the announcement of its Bitcoin strategy, DDC Enterprise reported a record-breaking financial performance for 2024. Chu noted that the company “exceeded expectations, delivering strong performance across key metrics.”
As the firm transitions into 2025, Chu mentioned an acceleration of momentum driven by disciplined execution and the introduction of a bold new strategy.
DDC Enterprise reported revenues of $37.4 million, marking a 33% increase year-over-year, largely attributed to successful acquisitions in the United States. Additionally, the gross profit margin rose to 28.4% in 2024, up from 25.0% the previous year.
“Our 2024 results demonstrate our ability to scale efficiently, while our 2025 initiatives—particularly our Bitcoin strategy—reflect a forward-thinking approach to value creation,” Chu asserted. “We are not merely adapting to the future; we are shaping it.”
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