Fold, a publicly traded company specializing in Bitcoin financial services, has unveiled its Fold Bitcoin Gift Card, which aims to provide consumers with an “easy” way to buy and share Bitcoin.
As outlined in a recent press release, the gift card leverages Fold’s proprietary technology and simplifies the process of acquiring and giving Bitcoin, making it as straightforward as purchasing a traditional gift card.
The Fold Bitcoin Gift Card is currently available on the company’s website, with plans to extend its reach to both online and physical retail locations across the United States in the coming months.
Did You Know?
– Gift cards are the most popular gift option in America
– Major online marketplaces will soon offer Bitcoin
– You can now purchase Bitcoin in retail environments pic.twitter.com/7zj3qkNqKF
— FOLD BITCOIN (@fold_app) May 16, 2025
Will Reeves, Chairman and CEO of Fold, emphasized the company’s mission to make Bitcoin accessible for everyone. He stated, “The Bitcoin Gift Card brings Bitcoin to millions of Americans in a familiar way. Available at the places people already shop, the Bitcoin Gift Card is the best way to gift Bitcoin to others.”
The Fold team pointed out that gift cards constitute a $300 billion market, with 84% of consumers engaging in transactions each year.
“Drawing inspiration from the success of alternative financial assets in retail, such as Costco’s $200 million in monthly gold sales, Fold is paving the way for Bitcoin to become part of the traditional gift card landscape,” the company commented.
Gifting Between $25 and $500 in BTC
Collaborating with Totus, a provider of gift card issuance and management services, Fold has rolled out the Bitcoin Gift Card which will be available through over 150,000 distribution points nationwide.
This partnership will enable a broad distribution of the gift card to retailers, allowing them to reach new customers while rewarding existing ones.
“The Fold Bitcoin Gift Card is an easy and convenient way to introduce Bitcoin to friends and family,” the company’s website states, additionally offering bulk orders for teams and clients.
Customers can select amounts ranging from $25 to $500 when purchasing the card.
Source: Fold
To redeem the card, recipients will need to register and verify their Fold accounts, with funds being credited directly to their Bitcoin balances. Users can then transfer these funds to any on-chain Bitcoin address.
With more than 1,485 BTC in its treasury, Fold aims to integrate Bitcoin into everyday financial interactions through its various products, including the Fold App, Fold Credit Card, Fold Card, and now the Bitcoin Gift Card.
Recently, Fold’s leadership team celebrated its public listing by ringing the Nasdaq Opening Bell at the Nasdaq MarketSite in Times Square, New York.
Still processing this surreal moment.
Thank you to everyone who helped us get here. It doesn’t happen without each of you.
Video credit: Nasdaq, Inc pic.twitter.com/CmF7WkmzoM
— FOLD BITCOIN (@fold_app) May 8, 2025
Reeves remarked that ringing the bell at Nasdaq represents “a celebration of the journey from Bitcoin’s edges to the heart of global finance.”
