Kraft Heinz announced on Tuesday its commitment to eliminate FD&C artificial dyes from its products by the end of 2027. The company will also refrain from launching any new products in the United States that contain these synthetic color additives.
In a statement, Kraft Heinz revealed that approximately 10% of its U.S. product lineup currently includes FD&C colors, which are often used to enhance visual appeal in food items. Popular Kraft Heinz brands utilizing these artificial colors include Crystal Light, Kool-Aid, MiO, Jell-O, and Jet-Puffed, as noted by a company spokesperson.
Previously, Kraft Heinz removed artificial colors, preservatives, and flavors from its Kraft macaroni and cheese in 2016. Additionally, its Heinz ketchup has not included artificial dyes, according to Pedro Navio, the company’s president for North America. The impact of this decision on the company’s business remains uncertain, as consumers might view the products as healthier, while the aesthetic appeal of less colorful alternatives could diminish their attractiveness.
This move comes in response to mounting pressure from the U.S. Food and Drug Administration (FDA) and the Department of Health and Human Services, led by Secretary Robert F. Kennedy Jr. The push is part of a broader initiative termed “Make America Healthy Again,” aimed at reducing the use of harmful artificial ingredients in food.
In April, the FDA announced its intention to phase out petroleum-based synthetic dyes by the end of next year, advocating for the adoption of natural substitutes. Among the dyes slated for elimination are Red No. 3, Red No. 40, Yellow No. 5, Yellow No. 6, Blue No. 1, Blue No. 2, and Green No. 2, as outlined by FDA Commissioner Marty Makary.
During discussions with top food executives from companies including Kraft Heinz, PepsiCo, General Mills, WK Kellogg, Tyson Foods, J.M. Smucker, and the Consumer Brands Association, Kennedy indicated that while there is “an understanding” between the FDA and the food industry regarding the removal of artificial dyes, there is no formal agreement in place.
A Kraft Heinz spokesperson expressed optimism about collaborating with the administration, stating, “We look forward to partnering to provide quality, affordable, and wholesome food for all.”
The movement against artificial food dyes has gained momentum over several years. In January, prior to the new administration taking office, the FDA announced a ban on Red No. 3 in foods and ingested medications. Known for giving many candies and cereals their vivid red hue, this dye has been linked to cancer in laboratory animals. Although the FDA had allowed its use for years, California had already prohibited it in foods starting in 2023.
Kraft Heinz further disclosed in its announcement that it has made upwards of 1,000 recipe modifications in the past five years aimed at enhancing product nutrition.
“The vast majority of our products use natural or no colors, and we’ve been on a journey to reduce our use of FD&C colors across the remainder of our portfolio,” Navio stated. “Above all, we are focused on providing nutritious, affordable, and great-tasting food for Americans, and this is a privilege we don’t take lightly.”
