Prenetics, a healthcare company associated with soccer icon David Beckham, is making significant strides into the world of Bitcoin.
According to a recent announcement, the genomics and diagnostics firm, listed on Nasdaq, has invested $20 million to acquire 187.42 BTC, marking it as the first publicly traded healthcare entity to embrace cryptocurrency.
This strategic investment has driven the company’s stock up by 23%.
Headquartered in Hong Kong, Prenetics is well-known for its DNA testing platform, CircleDNA, and various health sciences initiatives. However, its latest venture into digital assets has garnered newfound attention.
The company has secured its Bitcoin assets through a Kraken custody account, embarking on what it describes as a long-term digital asset strategy.
Prenetics’ acquisition, made at an average price of slightly over $106,000 per Bitcoin, signals a strong belief in the future of digital currencies.
JUST IN: Healthcare firm Prenetics buys $20 million worth of BTC and adopts #Bitcoin treasury strategy. pic.twitter.com/sDfWeO7Ev7
— Bitcoin Magazine (@BitcoinMagazine) June 18, 2025
Prenetics Outlines Ambitious Vision Centered on Bitcoin
Rather than merely investing surplus cash into cryptocurrency, Prenetics plans to allocate a significant portion of its balance sheet to Bitcoin, with the backing of its board.
CEO Danny Yeung expressed the company’s vision of integrating genomics and longevity science with digital assets, noting, “To execute this vision at scale, we need substantial Bitcoin holdings.”
To bolster its efforts, Prenetics has bolstered its leadership team with the appointment of Andy Cheung, former COO of the OKEx exchange, to its board. Cheung will offer direct oversight as the company incorporates digital assets into its business, enhancing its capacity to operate within the complex cryptocurrency landscape.
Prenetics Emulates MicroStrategy’s Strategy with a Healthcare Approach
In addition to simply buying and holding Bitcoin, Prenetics plans to actively manage its cryptocurrency holdings. The firm aims to implement alpha-generating strategies encompassing lending, yield optimization, and structured financial products.
Simultaneously, Prenetics will start accepting cryptocurrency payments through its direct-to-consumer health platforms, aiming to create a comprehensive Bitcoin ecosystem.
The company has revised its revenue forecast for 2025 to potentially reach $100 million and expects to achieve profitability by the fourth quarter of next year. Its Bitcoin strategy reflects not only confidence in its business trajectory but also its capacity to manage associated risks.
Prenetics’ move aligns with a growing trend among public companies adding Bitcoin to their reserves. According to Standard Chartered, 61 companies outside of the traditional crypto sphere have adopted similar treasury strategies, inspired by the example set by MicroStrategy, which has experienced a remarkable rise in stock value since initiating its Bitcoin acquisitions in 2020.
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