Murano Global, a prominent real estate and hotel chain operating in Mexico, has unveiled its latest initiative involving a Bitcoin treasury. The Nasdaq-listed company has already secured 21 BTC as part of this venture.
On Monday, Murano disclosed that it has entered into an equity deal worth up to $500 million with Yorkville. A significant portion of the funds raised will be directed towards the acquisition of Bitcoin, according to the company.
Furthermore, Murano has become a Chairman’s Circle Member of the “Bitcoin for Corporations” initiative, which advocates for the adoption of Bitcoin among corporations. This alliance is supported by BTC Inc. and Michael Saylor’s strategic vision.
“We believe that Bitcoin is a revolutionary asset that not only holds the potential for long-term growth but also reinforces our balance sheet against inflation and systemic risks,” stated Elias Sacal, the CEO and founder of Murano.
Murano Global Investments $MRNO enhances its core strategy with a Bitcoin Treasury Initiative, acquiring 21 BTC. Up to $500M SEPA proceeds to bolster BTC holdings, driving capital efficiency. #MRNO #Bitcoin #Murano #BitcoinTreasury pic.twitter.com/xYDYvj91wz
— Murano (NASDAQ: MRNO) (@MURANOMRNO) July 7, 2025
Murano Enhances Bitcoin Strategy
The company emphasized that it will maintain its focus on core real estate operations while managing its hotel and resort business in Mexico. Murano plans to leverage its operational cash flows, real estate holdings, and access to capital markets to gradually build a substantial Bitcoin portfolio.
The Bitcoin initiative aims to improve capital efficiency and liquidity, thereby generating enhanced returns for shareholders, according to the company’s announcement.
Cohen & Company Capital Markets has been appointed as the financial and strategic advisor assisting Murano with this Bitcoin treasury initiative.
As part of its strategy, the company is also exploring the possibility of accepting Bitcoin as a payment option, as well as introducing BTC reward programs to enhance its hospitality services.
Following the news, Murano’s stock experienced a decline, falling 3.32% in after-hours trading after a 1.68% decrease, closing at $10.53 on the Nasdaq. The stock price remains at $10.53 as of this report.
Xapo CEO on Corporate Treasury BTC Allocations
Murano joins a growing trend of corporate crypto treasuries; currently, 135 listed companies have adopted this strategy focused exclusively on Bitcoin, led by firms such as Strategy, Metaplanet, and Twenty One.
Seamus Rocca, CEO of Xapo Bank, expressed in a statement to Finance Newso that while the increase in corporate treasury allocations to Bitcoin is noteworthy, it should not be seen merely as a trend or a strategy to accumulate large positions.
“The focus should be on allocating what a business can sustain over a five-to-ten-year timeframe, without the pressure to sell during volatility,” Rocca explained. “Our perspective remains that Bitcoin merits serious consideration, but it should be approached with discipline in a long-term framework: prioritize the asset over speculative trading and manage positions judiciously.”
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