Animoca Brands, a leading player in the Web3 space, has announced a notable collaboration with DayDayCook (DDC) Enterprise, a company specializing in packaged food and meal preparation. This partnership aims to manage Animoca’s Bitcoin assets and utilize its reserves to generate yield.
Key Highlights:
- Animoca Brands teams up with DayDayCook to oversee Bitcoin reserves valued at up to $100 million.
- Corporations are increasingly turning to Bitcoin as a safeguard against inflation and a reliable long-term asset.
- The second quarter of 2025 witnessed a significant increase in institutional Bitcoin holdings.
The strategic agreement, which takes the form of a non-binding memorandum of understanding (MOU) announced on Thursday, underpins the increasing trend of corporate Bitcoin treasury management.
As part of the partnership, Animoca intends to transfer as much as $100 million in Bitcoin to DDC for effective management.
Corporate Shift Towards Bitcoin Treasury Management
This collaboration is in line with an expanding movement among companies that are integrating Bitcoin into their financial strategies, viewing it as a hedge against inflation and a stable long-term investment.
DayDayCook outlined its plans to establish a Bitcoin treasury in May, setting an ambitious goal of acquiring 5,000 BTC over a three-year timeframe.
As an initial step, the company purchased 21 BTC to bolster its corporate treasury that same month.
This initiative is part of a broader trend where companies are embracing Bitcoin to diversify and safeguard their assets amid ongoing economic challenges.
While the emergence of Bitcoin treasury management companies highlights increasing acceptance of the digital currency, it has also ignited discussions within the investment community.
Some investors regard these entities as pivotal in promoting widespread Bitcoin adoption, while others voice concerns about the potential dangers posed by companies that may be over-leveraged, which could intensify market downturns.
Food group DDC Enterprise ($DDC) announced a partnership with #Web3 firm Animoca Brands to enhance its new #Bitcoin treasury strategy! Animoca will allocate up to $100M in $BTC, and co-founder Yat Siu will join DDC’s Bitcoin council. DDC’s holdings increased to 368 BTC, reflecting a gain of 48.3% since mid-June. pic.twitter.com/xoUJsNuymy
— Crypto Rose Channel (@rosycutee2) July 13, 2025
According to BitcoinTreasuries, a total of 268 institutions are currently holding Bitcoin on their balance sheets, which includes public companies, private firms, governmental bodies, asset managers, and crypto-focused organizations.
Public companies represent the largest category, comprising 147 holders within this group.
During Q2 of 2025, these treasury firms acquired an additional 159,107 BTC, valued at over $18.7 billion, showcasing a 23% rise in acquisitions compared to the previous quarter.
Blockstream CEO Adam Back characterized this movement as a “new altseason,” encouraging traders to consider investments in either Bitcoin or Bitcoin treasury firms.
Cautious Outlook for Bitcoin Treasury Firms
Despite the excitement surrounding this trend, experts are urging caution. Analysts express concerns that numerous treasury management companies may struggle in the event of declining Bitcoin prices or tighter access to affordable corporate financing, possibly leading to significant corrections in the market.
Recently, Glassnode’s lead analyst James Check highlighted doubts over the viability of the corporate Bitcoin treasury approach, suggesting that the opportunities for easy profits may diminish for new market entrants as it evolves.
This sentiment is echoed by Matthew Sigel, head of digital assets research at VanEck, who has raised issues concerning public companies adopting Bitcoin treasury strategies.
Sigel specifically pointed to the potential dilution caused by at-the-market (ATM) share issuance programs if a company’s stock price approaches its Bitcoin net asset value (NAV).
Additionally, law firm Pomerantz LLP has initiated a class action lawsuit against Michael Saylor’s strategy, claiming that the Bitcoin-focused company misled investors regarding the profitability and risks associated with its cryptocurrency investment tactics.
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