Metaplanet, a Japanese investment firm recognized as one of the top five corporate holders of Bitcoin, announced the acquisition of an additional 797 BTC on Monday.
According to CEO Simon Gerovich, this purchase was made for approximately $93.6 million at an average price of around $117,451 per Bitcoin.
In a post on X, he detailed that as of July 14, the company’s total Bitcoin holdings now stand at 16,352 BTC, which were accumulated at a total cost of $1.64 billion, resulting in an acquisition price of approximately $100,191 per Bitcoin.
Metaplanet has acquired 797 BTC for ~$93.6 million at ~$117,451 per bitcoin and has achieved BTC Yield of 435.9% YTD 2025. As of 7/14/2025, we hold 16,352 $BTC acquired for ~$1.64 billion at ~$100,191 per bitcoin. $MTPLF pic.twitter.com/zFSH0WIima
— Simon Gerovich (@gerovich) July 14, 2025
The firm reported a remarkable BTC Yield of 435.9% since the start of the year, with Gerovich noting that this metric reflects the effectiveness of Metaplanet’s Bitcoin acquisition strategy aimed at enhancing shareholder value, as outlined in their recent announcement.
Since December of last year, Bitcoin treasury operations have been formalized as an integral line of business for Metaplanet. The company has tactically expanded its Bitcoin portfolio through various acquisition methods funded by capital market activities and operational income.
Metaplanet’s Ambitious Goal: 210,000 BTC by 2027
As the Bitcoin treasury market continues to evolve, the strategies employed by companies such as Metaplanet and its peers are drawing attention, particularly in comparison to the approach taken by Michael Saylor’s team at MicroStrategy.
Unlike firms that generate cash flow, Metaplanet relies on loans secured against its Bitcoin holdings. The reduction of interest rates on BTC-backed loans is increasingly favorable for the company’s financial standing.
Moreover, Metaplanet has set an ambitious goal to accumulate a total of 210,000 BTC by the end of 2027, signifying a desire to more than treble its current holdings.
While this target may appear daunting, it remains significantly less than the 597,325 BTC currently held by MicroStrategy.
Seamus Rocca, CEO of Xapo Bank, remarked to Finance Newso that corporate allocations to Bitcoin should not be seen as a mere trend-chasing exercise or an effort to construct oversized positions.
“It’s important to recognize that companies like MicroStrategy and Metaplanet are among the high-conviction outliers with strategies that align with their business objectives,” he stated via email. “For the majority of firms, a more cautious approach—anchored in long-term conviction rather than short-term volatility—would be more prudent.”
Last week, Metaplanet continued its aggressive acquisitions by securing an additional 2,205 Bitcoins, rapidly increasing its holdings from under 4,000 in March to over 15,500 by July—an impressive fourfold growth within just four months.
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