Ferrero North America is set to introduce an array of innovative products aimed at appealing to U.S. consumers, including a peanut-infused Nutella, a revamped Ferrero Rocher shape, and a unique Dr Pepper-flavored Tic Tac.
The company unveiled its plans ahead of the upcoming Sweets and Snacks Expo, commencing Monday in Indianapolis. This year, Ferrero will showcase its most extensive lineup of new offerings, featuring items such as Butterfinger Marshmallow and Crunch White.
“Our executive chair, Mr. Ferrero, has been unequivocal: the U.S. is the most significant market globally. Our aim is to succeed here,” stated Michael Lindsay, president and chief business officer of Ferrero North America, during an interview with Finance Newso.
While publicly traded candy companies such as Hershey and Mondelez have faced sales challenges lately, Ferrero’s U.S. operations reported a 3.4% increase in dollar sales within the 52 weeks ending April 20. The firm’s privately-held parent company recently revealed an impressive 8.9% jump in turnover for the fiscal year ending August 31.
American-izing Ferrero Rocher and Nutella
Ferrero aims to incorporate American influences into many of its flagship products.
The renowned Ferrero Rocher candy will shift from its traditional sphere shape to a square version, featuring a chocolate shell, hazelnuts, and a creamy filling. This new format will offer at least five variants including milk, dark, white, caramel, and assorted flavors, set to hit the market in September.
