The Brazilian fintech firm Méliuz has made history by becoming the first Bitcoin treasury company in the country after acquiring Bitcoin valued at $28.4 million.
Chairman Israel Salmen took to X on Friday to announce the significant acquisition, describing it as a “historic day!”
“Our shareholders have overwhelmingly approved the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil,” he stated.
Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.
And today, we took another step forward:
Acquired 274.52 BTC for US$ 28.4M
Average price: US$ 103,604
Achieving a BTC Yield of… pic.twitter.com/y12JlKwW6N
— Israel Salmen (@IsraelSalmen) May 15, 2025
Méliuz successfully acquired 274.52 Bitcoin at an average price of $103,604, achieving an impressive BTC yield of 600%.
Méliuz Aims for Strategic Bitcoin Accumulation
In a subsequent press release, Méliuz shared that it first ventured into Bitcoin investment in March this year. The company has revealed plans to accumulate Bitcoin strategically, focusing on benefits for its shareholders.
“Instead of merely allocating a portion of its cash reserves as a hedge against inflation or currency devaluation, the company has redefined its purpose to maximize the amount of Bitcoin per share,” the announcement stated.
Moreover, Méliuz recently joined Bitcoin For Corporations as an executive member.
“They have started integrating Bitcoin into their treasury, positioning themselves for long-term success in an ever-evolving financial landscape,” Bitcoin For Corporations noted in a statement on Wednesday.
We’re thrilled to welcome @MeliuzOficial as an Executive Member of Bitcoin For Corporations!
Meliuz is transforming Brazil’s fintech landscape with a platform offering cashback, discount coupons, and financial services. As part of their strategy, they’ve started integrating… pic.twitter.com/2y3ovs2SBo
— Bitcoin For Corporations (@BitcoinForCorps) May 14, 2025
Influences from Bitcoin Strategy Leaders
This month, Salmen met with Michael Saylor of Strategy to discuss Méliuz’s Bitcoin strategy. “Thank you for paving the way,” Salmen expressed, sharing photographs from the meeting on X.
Saylor’s firm, formerly known as MicroStrategy, has accumulated a substantial Bitcoin reserve, currently holding 568,840 BTC valued at approximately $59 billion. His approach has inspired numerous companies and tech firms to engage in Bitcoin accumulation.
Strategy analyst Jeff Walton stated that the firm now possesses “more of the best asset,” highlighting its significant exposure to Bitcoin.
To date, over 70 companies have adopted a form of Bitcoin treasury. Recently, Jack Mallers, the founder of crypto payments firm Strike, announced Twenty One, a new initiative backed by Tether and SoftBank Group, which is expected to hold over 42,000 Bitcoin at launch, making it the third-largest BTC treasury after Strategy and Mara Holdings.
Additionally, Metaplanet, often referred to as Asia’s Strategy, is also pursuing a similar Bitcoin accumulation strategy. This week, the company purchased 1,241 BTC for $126 million, bringing its total Bitcoin holdings to 6,796 BTC valued at over $706 million. The firm has set a goal to expand its holdings to 10,000 BTC by the close of 2025, following the model established by Saylor.
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