Netflix is enjoying unprecedented success in the market.
The streaming powerhouse’s shares have experienced an unbroken positive trend for 11 consecutive days, marking the company’s longest winning streak on record.
This current record surpasses the previous nine-day gain witnessed in late 2018 and early 2019, which included four days of trading up followed by a transient halt and then another stretch of positive trading.
The stock is now at an all-time high since its initial public offering in May 2002.
The momentum follows Netflix’s latest earnings report, released on April 17, showcasing a 13% increase in revenue during the first quarter of 2025, spurred by greater-than-expected growth in subscriptions and advertising revenue.
Since mid-January, Netflix has emerged as one of the top-performing stocks throughout the first 100 days of President Donald Trump’s second term, with shares inflating by over 30%. The service has shown resilience against Trump’s tariffs and the ongoing trade tensions with China, remaining a sought-after option for consumers, particularly during economic downturns.
In contrast, conventional media stocks have faced significant challenges amid a precarious market climate influenced by Trump’s trade strategies. Companies like Warner Bros. Discovery have seen their values drop nearly 10% since Trump’s inauguration, while Disney has also fallen by 13% in the same time frame.
Looking forward, Netflix projects its total annual revenue to sit between $43.5 billion and $44.5 billion.
The company stated last month, “There’s been no material change to our overall business outlook.”
As concerns about the effects of tariffs on consumer behavior loom large, Netflix’s co-CEO Greg Peters commented during the earnings call, “What we’re observing while managing the business is that there aren’t any significant issues to report.”
Peters further added, “Historically, entertainment has shown resilience in challenging economic climates. Netflix has proven to be quite robust also, although our history in such periods is comparatively short.”
JPMorgan indicated Thursday that they anticipate further growth potential for Netflix shares.
“NFLX has positioned itself as the clear frontrunner in global streaming and is making strides toward becoming the ultimate global television destination… The upcoming Advertising Upfronts in May are expected to be a positive catalyst for the stock,” analysts expressed.
Despite an increase in subscription costs—with the standard plan priced at $17.99, the ad-supported version at $7.99, and the premium option at $24.99—Netflix appears to maintain its value for consumers. However, the company has recently ceased publicly sharing subscriber figures, opting instead to focus on revenue performance, making it difficult to ascertain whether the subscriber count is on the rise or decline.
