The highly anticipated token launch from the Solana-based meme coin platform Pump.fun has seemingly faltered amid increasing scrutiny and confusion, casting doubt among investors and allowing rival platform LetsBONK.fun to potentially take the lead in the fast-changing meme-token landscape.
Speculation surrounding Pump.fun’s intention to secure $1 billion via a token sale began in early June, with an anticipated valuation of $4 billion for the platform.
https://t.co/BB5leCKHRh reportedly planning on $1 billion token sale for both public and private investors, at a $4 billion token valuation.#Pump.fun #TokenSale #Solanahttps://t.co/JWJ7w6wFic
— Finance Newso.com (@Finance Newso) June 4, 2025
The excitement surged as various reports cited anonymous sources affirming those figures, leading many to believe that Pump.fun’s token launch could become one of the largest in Solana’s history.
However, despite the escalating buzz, both Pump.fun and its co-founder, Alon Cohen, refrained from commenting on the developments, failing to clarify the token’s utility or its operational mechanics, thus leaving potential investors in uncertainty.
Pump.fun’s Token Plans Encounter Obstacles
The scenario intensified when users stumbled upon a live page on Gate.io, one of the exchanges speculated to facilitate the sale, indicating an Initial Exchange Offering (IEO) set for July 12.
Gate . io just leaked pump fun public sale…
their official website just created “Public Sale of $PUMP token”
it says the event launches in 4 days 18 hours, and they’re aiming to raise $600m.
interesting.https://t.co/MnQn2odlS4 pic.twitter.com/J00Jw7PanY
— lyxe (@cryptolyxe) July 7, 2025
This page detailed plans for the sale of 150 billion tokens priced at $0.004 each, intending to raise approximately $600 million out of a total supply of 1 trillion tokens. It labeled the event as Pump.fun’s “first official public token sale” while reaffirming the previously reported $4 billion valuation.
Yet, the page was swiftly removed. Both the English and Chinese versions of the Gate.io site now show a 404 error. In response to user questions, Gate.io support explained that the removal followed “negotiations between Gate and the project,” and added that “at this time, there is no confirmed date or announcement for its reopening.”
Hello. We would like to inform you that, according to the latest announcement (2024-10-31) regarding PUMPFUN, following negotiations between Gate and the project, Gate has removed https://t.co/KLSHZkWmc1 (PUMPFUN) Pre-Market OTC. At this time, there is no confirmed date or…
— Gate Support (@support_gateio) July 7, 2025
Despite attempts to reach out, no additional comments were provided by either the exchange or Cohen.
The botched launch has incited backlash from the Pump.fun community, many of whom feel blindsided.
I am fcking pissed at Alon and PF
Pumpfun extracted BILLIONS and now are trying to put the nail in the coffin and blead everyone dry asking for more money from us
While Bonk airdropped the community millions, firstly saved Solana then the trenches
Study
— Solid 堅固 (@SolidTradesz) July 7, 2025
Bonk.fun Surges Ahead as Solana’s Meme Coin Leader
Initially making waves amid the meme coin craze in January, Pump.fun has facilitated the launch of over 11 million tokens, generating an estimated 4.4 million SOL in revenue, or approximately $655 million.
BONK's $SOL buying spree challenges https://t.co/45JfH1EVhs's massive $741M sell-off narrative as LetsBONK dominates with 54.7% market share targeting explosive $0.00002600 breakout.#Bonk #LetsBONKhttps://t.co/ZSHanyboma
— Finance Newso.com (@Finance Newso) July 7, 2025
However, recent activity on the platform has dwindled. Data from Dune Analytics indicates a 75% reduction in trading volumes from peak levels, and DefiLlama noted an even steeper 80% decline over the last six months.
This decline has created an opening for LetsBONK.fun, which has swiftly positioned itself as a formidable competitor. Powered by the BONK token, the rival platform recently accrued $1.04 million in revenue for a single day, nearly double the $533,412 generated by Pump.fun. Over the weekend, LetsBONK.fun outperformed Pump.fun in both token launches and market share, reporting $544 million in volume compared to Pump.fun’s $443 million.
On July 6 alone, LetsBONK.fun deployed 16,797 new tokens, while Pump.fun only recorded 10,111.
BREAKING: 21,651 @bonk_fun TOKENS DEPLOYED VS 9,960 FOR @pumpdotfun — 228 BONK TOKENS GRADUATED VS JUST 67 FOR PUMP IN LAST 24H! pic.twitter.com/SsanPre5Zq
— SolanaNews.sol (@solananew) July 8, 2025
The implications of this shift in market dynamics are profound. LetsBONK.fun’s emergence is being fueled by greater community engagement, more transparent incentives, and aggressive tokenomics. By allocating 50% of its fees towards purchasing and burning BONK and another 8% towards reserves, the platform creates daily buy pressure.
With LetsBONK.fun generating over $1 million per day, this translates to over $500,000 in BONK purchases and burns, representing a highly sought-after deflationary strategy for investors.
A prominent crypto investor, known as theunipcs, noted, “The massive increase in Bonk.fun market share helps BONK through the aggressive market buy pressure it contributes to the BONK token.”
The leading token on LetsBONK.fun, termed “USELESS,” a humorous take on traditional meme coins, has garnered cult popularity with a market cap surpassing $100 million, followed by Hosico Cat at $69 million and IKUN at $25.4 million. The success of the USELESS token highlights the shift towards community-driven narratives, which are eclipsing overly engineered launch strategies. In contrast, Pump.fun’s top tokens include Fartcoin at a market cap of $1.2 billion, WOULD at $505 million, and Peanut the Squirrel at $221 million.
Seems like the hated @pumpdotfun rally is turning into a bonk renaissance.@bonk_fun has beat pump in every metric across the board in the last 24hrs.
Bonkfun is also the first token launchpad on solana to finally dethrone pump in platform revenue in just less than 6 months… pic.twitter.com/zR0SoCrU1J
— dΞXter.hl (@nech_n_) July 7, 2025
As the fight for supremacy in Solana’s meme coin realm intensifies, the rise of LetsBONK.fun suggests a potential shift in the market landscape. With other Solana-based platforms like Believe, Jup Studio, and Moonshot lagging in both engagement and trading volume, it appears that the contest is now narrowing to a rivalry between two major players.
The fallout from Pump.fun’s token sale failure may signal a significant turning point, prompting investors to reconsider their allegiances in the burgeoning meme token arena.
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