Set your alarms: customers of Southwest Airlines have just one day left before the airline begins charging for checked bags for the first time in over 50 years.
Beginning Wednesday, Southwest will discontinue its longstanding policy of allowing two free checked bags for passengers.
This change marks a significant departure from a cherished benefit that had distinguished the airline from its competitors for decades. Despite this, the financial landscape has pressured airline executives, as baggage fees accounted for approximately $7.3 billion in revenue for U.S. airlines last year. Southwest leaders, who had previously promised to uphold the no-fee policy, are now seeking new ways to enhance profitability.
While the specifics of the bag-check fees have not been disclosed, industry standards suggest they may range from $35 to $40 for the first checked bag on domestic flights, although some variations exist.
In addition to implementing bag-check fees, Southwest has introduced several substantial changes to its operational framework in the past year, including the abandonment of open seating. The airline also plans to roll out basic-economy tickets similar to those offered by Delta Air Lines, American Airlines, and United Airlines starting Wednesday.
Travelers should take note of the following information regarding the company’s shift away from offering free checked bags.
What is changing?
As of Wednesday, Southwest will no longer provide two free checked bags for many tickets purchased from that date forward. However, those who purchase tickets prior to this change will still be eligible for the two checked bags at no cost, according to a spokesperson for the airline.
Fee structures will apply to various fare types, including the no-frills Basic fare, as well as the Wanna Get Away Plus and Anytime tickets.
This policy announcement came in March after substantial advocacy from Elliott Investment Management, an activist firm that acquired a stake in Southwest and gained five board seats to push for transformative changes at the airline, including revisions to checked baggage policies, ticket flexibility, and open seating arrangements.
Are there exemptions?
Indeed, there are exceptions. Passengers with elite status in Southwest’s Rapid Rewards loyalty program will continue to benefit from two complimentary checked bags, as will those traveling in the top-tier Business Select fare class.
Additionally, customers holding a Southwest Airlines co-branded credit card and their travel companions, when booked together, will not incur charges for their first standard checked bag.
Members of the A-List frequent flyer tier will also enjoy the privilege of one free checked bag.
New fare type: Basic
On Wednesday, Southwest will also introduce a basic-economy ticket option.
This new Basic fare will come with restrictions, as customers will be unable to modify their tickets, will board the plane at the back of the line, and will see their fare credits expire in just six months, compared to the one-year validity for other fare types.
Another significant change involves the discontinuation of the Wanna Get Away fare, which has been the low-cost option prior to these alterations.
What about assigned seats?
Historically, Southwest has utilized an open-seating system. Passengers often check in early to secure a desirable boarding position.
However, Southwest plans to offer assigned seating on flights starting in 2026 and will also be upgrading its aircraft with extra legroom seats, mirroring industry trends among competitors.
Can Southwest handle it?
Southwest executives have indicated that they anticipate passengers will carry on more luggage, as the policy for free carry-ons remains unchanged. To accommodate this influx, the airline is making modifications to its larger Boeing fleet, which includes installing larger overhead bins.
Moreover, staff will receive mobile bag-tag printers at gates and airport lobbies to facilitate the check-in process for customers.
Are people mad?
Despite attempts to engage with their audience on social media about lighter topics, Southwest faces backlash over the impending baggage policy change. However, CEO Bob Jordan reassured stakeholders last month that the announcements made on March 11 have not deterred customer booking.
“We have seen no book-down on that day or after that day,” he noted during an April 24 interview on Finance Newso’s “Squawk on the Street.”
