Strategy, under the leadership of Executive Chairman Michael Saylor, announced on Monday that it has expanded its Bitcoin portfolio by acquiring 1,045 BTC at a total cost of approximately $110.2 million.
This acquisition, detailed in a filing with the U.S. Securities and Exchange Commission (SEC) on June 9, 2025, was executed at an average price of $105,426 per Bitcoin, coinciding with the cryptocurrency’s movement towards its all-time high.
The latest purchase marks Strategy’s ninth consecutive week of increasing its Bitcoin reserves, as the firm continues its proactive accumulation strategy.
Strategy has acquired 1,045 BTC for ~$110.2 million at ~$105,426 per bitcoin and has achieved BTC Yield of 17.1% YTD 2025. As of 6/8/2025, we hodl 582,000 $BTC acquired for ~$40.79 billion at ~$70,086 per bitcoin. $MSTR $STRK $STRF $STRD https://t.co/9cpK5vtVwW
— Michael Saylor (@saylor) June 9, 2025
Valuation of Strategy’s Bitcoin Holdings Surpasses $40 Billion
Following this recent investment, Strategy’s total Bitcoin holdings have now accumulated to around 582,000 BTC. The company has invested roughly $40.79 billion in its cryptocurrency assets, averaging about $70,086 per Bitcoin.
With Bitcoin trading close to its historical peaks, Strategy’s holdings not only reflect a significant milestone but also hold the potential for substantial profits, especially considering the company’s longstanding and strategic purchasing approach through various market fluctuations.
The dedication to Bitcoin, initially championed by Executive Chairman Michael Saylor, has positioned Strategy as the largest corporate holder of this digital asset. The firm’s Bitcoin strategy has become integral to its identity, attracting interest from institutional investors while also drawing attention from market analysts.
Rising Institutional Confidence Amid Crypto’s Evolution
This latest acquisition signifies more than just a bullish market stance; it indicates growing institutional confidence in Bitcoin’s long-term viability. Strategy’s continued accumulation suggests that the company views Bitcoin as a strategic treasury asset akin to digital gold.
By maintaining its at-the-market offering programs and directing the proceeds into Bitcoin, the firm is reinforcing its belief in Bitcoin’s potential to appreciate and outshine conventional investment avenues over time.
As the cryptocurrency market evolves and regulatory frameworks become clearer, Strategy’s approach may encourage other companies to consider similar treasury management strategies.
Saylor Sends ‘Send More Orange’ Signal
On Sunday, Saylor shared a chart depicting the company’s Bitcoin holdings, stating that Strategy intends to increase its Bitcoin acquisitions. His message, “Send more Orange,” reflects the color’s association with Bitcoin within the crypto community.
Saylor has regularly shared updates on Sundays regarding Bitcoin purchases. However, a recent analysis by K33 Research indicated that Strategy, formerly known as MicroStrategy, seems to have decelerated its Bitcoin buying pace. K33’s Head of Research, Vetle Lunde, suggested this shift may be related to a decreasing premium of MSTR shares in relation to the company’s Bitcoin assets.
