Strategy, previously known as MicroStrategy, has made a significant addition to its cryptocurrency portfolio by acquiring 4,225 bitcoins within a week, investing a total of $472.5 million at an average price of approximately $111,827 per bitcoin.
As reported on July 14, 2025, this latest acquisition brings Strategy’s total Bitcoin holdings to 601,550 BTC, which were purchased at an average price of $71,268 each, culminating in a total investment of around $42.87 billion. The company also reported a Bitcoin yield of 20.2% year-to-date for 2025, indicating its successful performance in the current bullish market for digital assets.
The announcement solidifies Strategy’s enduring belief in Bitcoin as a foundational asset for its treasury reserves.
Following this recent purchase, the firm’s Bitcoin-related yield has notably increased, providing a testament to the gains experienced amid the 2025 market trends.
Funding Strategy: Preferred Stock Offerings Drive Growth
To finance this recent Bitcoin acquisition, Strategy leveraged various at-the-market (ATM) offering programs, including its common stock (MSTR) alongside three preferred share classes: STRK (Strike), STRF (Strife), and STRD (Stride).
Between July 7 and July 13, 2025, Strategy successfully sold nearly 2 million shares across these offerings, generating a total of approximately $472.3 million in net proceeds. The largest contribution stemmed from the common stock ATM, which alone raised about $330.9 million.
The preferred shares each played a substantial role in raising additional funds, with STRK contributing $57.4 million, STRF adding $44.4 million, and STRD bringing in $15.8 million. These preferred shares offer annual dividends ranging from 8.00% to 10.00%, presenting an income-generating opportunity tied to Strategy’s long-term vision for Bitcoin.
These varied financial instruments illustrate Strategy’s innovative approach to fundraising, enabling growth while minimizing the excessive dilution of common equity for existing shareholders.
Transparent Reporting and Long-Term Positioning
Demonstrating its commitment to transparency, Strategy has established a publicly accessible dashboard at www.strategy.com, where stakeholders can view real-time updates on Bitcoin purchases, overall asset holdings, market data, and crucial financial metrics.
Through ongoing updates about its Bitcoin acquisitions and associated equity offerings, Strategy has adeptly positioned itself as both a tech company and a practical Bitcoin exchange-traded fund (ETF).
Bitcoin Surpasses $123K ATH
In a remarkable feat, Bitcoin has surpassed its previous all-time high (ATH), reaching $123,091. This milestone drew commentary from former Binance CEO Changpeng Zhao (CZ), who provided a historical perspective by stating that it represents “just a fraction” of future potential.
CZ reflected on his own investment in Bitcoin in 2014, noting that it took three years for the cryptocurrency to reach $1,000 again by January 2017, suggesting that today’s market excitement might seem comparatively small in years to come.
Bitcoin ATH Eliminates $1.3B Short Positions
The most recent surge in Bitcoin’s value resulted in the liquidation of $1.3 billion in short positions in under a minute as the price jumped from $120,000 to $121,000.
With a market capitalization now standing at $2.39 trillion, Bitcoin has surpassed Amazon and solidified its position as the world’s fifth-largest asset by market value.
The cryptocurrency market has seen an impressive growth of $1.2 trillion in market cap since President Trump suspended “reciprocal tariffs” on April 9, with Bitcoin gaining $15,000 since the House approved Trump’s “Big Beautiful Bill” on July 3.
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