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Target Faces Tough Earnings Amid Consumer Caution

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Target Corporation is set to release its fiscal first-quarter earnings on Wednesday, as the Minneapolis-based retailer endeavors to regain its growth momentum.

According to a survey of analysts conducted by LSEG, Wall Street’s expectations for the discounter are as follows:

  • Earnings per share: Projected at $1.64
  • Revenue: Anticipated to reach $24.32 billion

This earnings report will follow announcements from other major retailers, including Walmart and Home Depot. Both companies reaffirmed their full-year outlooks during their recent earnings calls. However, their approaches to managing rising costs attributed to tariffs differ significantly. While Walmart has cautioned consumers that price increases may come as early as this month to offset the tariffs, Home Depot has indicated it has no plans to raise prices.

For Target, challenges extend beyond tariffs. The company has experienced stagnant annual revenue for four consecutive years. Sales in discretionary categories such as home decor have weakened as consumers remain selective and cautious in their spending habits. Additionally, the retailer has faced criticism from customers and pressure from activists, including the Rev. Al Sharpton, following a rollback of key diversity, equity, and inclusion initiatives.

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Why America’s love for Target is fading
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