Vanadi Coffee, a Spanish cafe chain with six locations, has received approval from its stakeholders for an ambitious investment strategy involving €1 billion ($1.17 billion) in Bitcoin. This significant move aims to transform the company’s business model.
In 2024, Vanadi reported a loss of €3.3 million ($3.86 million), representing a 15.8% increase from losses incurred the previous year. Facing these financial challenges, the coffee chain is refocusing its strategy by designating Bitcoin as its primary reserve asset.
According to an official statement, “Vanadi Coffee has adopted a number of financial instruments to support its Bitcoin strategy since last April and will use Bitcoin as a strategic store of value in its new business model.”
Vanadi Coffee’s Billion-Euro BTC Play
Looking to industry trends, Vanadi Coffee is aligning its approach with prominent global companies that are heavily investing in similar Bitcoin strategies, taking inspiration from initiatives like Saylor’s Strategy and Japanese Metaplanet.
The company aims to amass “large amounts of Bitcoin” as part of its treasury, signaling a long-term commitment to Bitcoin investment.
“Vanadi Coffee is diversifying its business into Bitcoin investment and management, along with other cryptocurrency-related areas,” the chain emphasized in their announcement.
Additionally, the firm intends to provide a strategic opportunity for investors, particularly considering the limited number of BTC treasury companies available in Spain and the wider European market.
Vanadi Coffee Acquires Additional 20 BTC, Currently Holds 54 BTC
In a recent development, Vanadi Coffee announced the acquisition of 20 additional BTC, bringing its total holdings to 54 BTC, valued at approximately $5.8 million as of the latest update.
Amped up on caffeine, Vanadi Coffee (https://t.co/doyQCPelOe)
are solidly in the buy zone with another 20 BTC on the books (now 54). https://t.co/zqL8J0C2XC pic.twitter.com/DnRmA0tEn4
— MicroStrategist.com | BitcoinPower.Law (@BitcoinPowerLaw) June 29, 2025
To facilitate its cryptocurrency operations, Vanadi has partnered with the Spanish firm Bit2Me, designating them as its exclusive provider for liquidity and custody services.
Interestingly, data from Google Finance indicates that shares of Vanadi on BME Growth have seen a threefold increase this month following the announcement of their Bitcoin acquisition strategy.
Other notable companies, including the cryptocurrency exchange Bakt, have also initiated their own Bitcoin treasury strategies, with Bakt recently filing for a $1 billion S-3 registration aimed at financing Bitcoin acquisitions.
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